I like to build.

There's exciting news beyond the seven pair of shoes I bought this summer. There. It's out for the whole blogosphere to see. I demonstrated exceptional self-restraint in Italy.

And now the scoop: I've gone back in house. This is also known as taking a full-time job or becoming a company employee. It certainly wasn't my plan but this company looked like so much fun and I have a big opportunity to make a difference in that technodweeby sort of way.

The company is called SOASTA. It rhymes with toaster, if you're from Boston. A former colleague referred me.

Two interesting opportunities presented themselves. Although they were night and day in the marketing world, they were both at the intersection of good money and things I enjoy. In the end my brother said something that made sense: You like start ups. I do like start ups. I did three successful ones before The Pinks were born. I like to build. To create. To sit at the table.

Today I begin my new journey.